Read our latest articles to catch up on our most recent updates, advice and tips for improving your organisation’s SEO visibility.
Search Engine Optimisation
Understanding the Importance of Crawlability in Technical SEO
When it comes to technical SEO, crawlability is the foundation to your website's SEO health. It is one of the most important pieces of the puzzle when it comes to your online marketing efforts, a piece that is often overlooked and misunderstood. In this blog, we will delve into the significance of crawlability in technical SEO, exploring the difference between crawlability and indexability, the importance of a crawl budget and some of the different factors that impact a website's crawlability.
Search Engine Optimisation
Technical SEO: Everything You Need to Know
When it comes to technical SEO, there are many factors at play. It can be overwhelming at times, and feel like a complex world of code and rules that you can’t quite get your head around. But wishing it away isn’t going to help, and clueing yourself up on technical SEO is paramount to your website's performance and is vital when it comes to success in the search results.
Search Engine Optimisation
What is a Backlink Audit and Do You Need One?
Backlinks play a crucial part in determining page authority and rankings, but not all backlinks are created equal and some can even harm your website's SEO efforts so it's essential that you're able to identify these bad backlinks. In this blog, we'll be going through everything you need to know about backlink audits, signs that you need an audit, and their importance in improving the authority of your website.
Search Engine Optimisation
Off-Page SEO Basics
Have you worked tirelessly on revamping your website's on-page and technical SEO, just to find that it still isn't generating the traffic it deserves? Well, here at VG we understand your frustrations, but are here to tell you that there is a solution – and it comes in the form of a handy little tactic known as off-page SEO.
Search Engine Optimisation
Why Optimising for Mobile Is Crucial in Technical SEO
You may be aware of the importance of internal links, optimised meta data, and other ranking factors that play a crucial part in on-page SEO, but how comfortable are you with technical and mobile SEO? As more and more people choose to access the internet through their phones and tablets, optimising websites for mobile has become a crucial part of technical SEO.
Search Engine Optimisation
How Technical SEO Enhances User Experience
With the ever-growing competition in every niche, how can you make sure that your website stands out and captivates people in a meaningful way? This is where technical search engine optimization (SEO) comes in, playing a vital role in enhancing user experience (UX) and propelling the success of any website.
Search Engine Optimisation
Why Do an SEO Content Audit?
Everybody always says that content is king, but what if your content's crown is slipping? According to statistics from the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers leverage content marketing as part of their overall marketing strategy.
Search Engine Optimisation
How Important Are Meta Titles & Descriptions For SEO?
Because quick wins are so rare in SEO, it’s always exciting to discover a relatively quick and easy way to boost your search engine performance, increase your click-through rate (CTR), and encourage more conversions. Yes, we’re talking about optimising meta titles and descriptions as part of your content SEO strategy.
Search Engine Optimisation
How to Create High Quality Content for SEO
While there are several key factors that determine the success of an SEO strategy, creating high quality content is indisputably essential for on-page SEO.
Search Engine Optimisation
Why Are Internal Links So Important for SEO?
When they say that not all heroes wear capes, they might be talking about internal links. In the world of SEO where all websites are competing for the top positions in the SERPs, internal links are the unsung heroes.
Search Engine Optimisation
On-Page SEO Basics
Imagine this: You’ve just created your dream website and are ready to fill it with amazing content that is insightful and relevant to searchers, will drive conversions, and truly reflect who you are as a brand. What now? It is time for the pièce de résistance: on-page SEO.
Search Engine Optimisation
How to Make Your Website Visible on Google
You've made a fantastic website for your business. You've filled it with nice product pages, great articles, and attractive images that make your products look incredible. There's just one problem: people aren't coming to the website. What's going on?