Read our latest articles to catch up on our most recent updates, advice and tips for improving your organisation’s SEO visibility.
Industry Insights
Breaking Barriers in SEO: Viaduct Generations’ 2023 Diversity in SEO Report
Viaduct Generations’ 2023 Diversity in SEO Report Uncovers Stark Underrepresentation of Black-Owned Businesses in Search Engine Rankings
Search Engine Optimisation
Understanding the Importance of Crawlability in Technical SEO
When it comes to technical SEO, crawlability is the foundation to your website's SEO health. It is one of the most important pieces of the puzzle when it comes to your online marketing efforts, a piece that is often overlooked and misunderstood. In this blog, we will delve into the significance of crawlability in technical SEO, exploring the difference between crawlability and indexability, the importance of a crawl budget and some of the different factors that impact a website's crawlability.
Search Engine Optimisation
Technical SEO: Everything You Need to Know
When it comes to technical SEO, there are many factors at play. It can be overwhelming at times, and feel like a complex world of code and rules that you can’t quite get your head around. But wishing it away isn’t going to help, and clueing yourself up on technical SEO is paramount to your website's performance and is vital when it comes to success in the search results.
Search Engine Optimisation
What is a Backlink Audit and Do You Need One?
Backlinks play a crucial part in determining page authority and rankings, but not all backlinks are created equal and some can even harm your website's SEO efforts so it's essential that you're able to identify these bad backlinks. In this blog, we'll be going through everything you need to know about backlink audits, signs that you need an audit, and their importance in improving the authority of your website.
Search Engine Optimisation
Off-Page SEO Basics
Have you worked tirelessly on revamping your website's on-page and technical SEO, just to find that it still isn't generating the traffic it deserves? Well, here at VG we understand your frustrations, but are here to tell you that there is a solution – and it comes in the form of a handy little tactic known as off-page SEO.
Search Engine Optimisation
Why Optimising for Mobile Is Crucial in Technical SEO
You may be aware of the importance of internal links, optimised meta data, and other ranking factors that play a crucial part in on-page SEO, but how comfortable are you with technical and mobile SEO? As more and more people choose to access the internet through their phones and tablets, optimising websites for mobile has become a crucial part of technical SEO.
Search Engine Optimisation
How Technical SEO Enhances User Experience
With the ever-growing competition in every niche, how can you make sure that your website stands out and captivates people in a meaningful way? This is where technical search engine optimization (SEO) comes in, playing a vital role in enhancing user experience (UX) and propelling the success of any website.
Handy Tips & Advice
Why Do You Need a Technical SEO Audit?
In today's media-saturated landscape, there are millions of websites vying for audience attention, making a strong online presence particularly crucial for businesses today. While many of us are familiar with the concept of SEO, there's one aspect that is often overlooked, something that can have a truly transformative impact on a website's performance and visibility — the technical SEO audit.
Handy Tips & Advice
Introduction to GA4 - Download your free guide!
Download our introductory guide to GA4 to better understand the differences between GA4 and Universal Analytics, and how best to get yourself set up.
Search Engine Optimisation
Why Do an SEO Content Audit?
Everybody always says that content is king, but what if your content's crown is slipping? According to statistics from the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers leverage content marketing as part of their overall marketing strategy.
Search Engine Optimisation
How Important Are Meta Titles & Descriptions For SEO?
Because quick wins are so rare in SEO, it’s always exciting to discover a relatively quick and easy way to boost your search engine performance, increase your click-through rate (CTR), and encourage more conversions. Yes, we’re talking about optimising meta titles and descriptions as part of your content SEO strategy.
Search Engine Optimisation
How to Create High Quality Content for SEO
While there are several key factors that determine the success of an SEO strategy, creating high quality content is indisputably essential for on-page SEO.