Viaduct Generation

Email Marketing

As one of the most underrated aspects of digital marketing, email marketing can take your digital presence to the next level.

Viaduct Generation's email marketing services can help you boost traffic and conversions, build brand loyalty, and attract new audiences.

From small businesses in the UK to international eCommerce sites, email is a marketing tool that can provide powerful results and a hard-to-beat ROI. If you're looking for an agency with email marketing services, we're the one for you.

Email marketing can help your business:

Increase sales to new customers
Upsell to existing customers
Build brand awareness
Create loyalty and community

Let's Talk

Email Automation

7 out of 10 shopping carts are abandoned before the user clicks 'buy'. Some people see this as a disappointment. We see it as an opportunity.

We build workflows that automate emails to be triggered by conditions such as a visitor browsing your products or adding something to their basket without checking out, drawing qualified leads back to your website. These retargeting emails have a high open rate and are an effective way to increase sales.

To build brand loyalty, we'll automate 'Thank You' emails to follow every purchase and even send customer winback emails to lapsed customers which can grow retention and profits and 25-95%.

There's no limit to the email automation we can offer. Want everyone in your database who bought a previous bestseller to receive an email announcing a new product line? Keen to offer a discount to everyone who has abandoned a cart of over a predetermined value? Interested in trialling a free shipping offer to all domestic customers who abandon their cart? We've got this.

Find Out More

Campaign copywriting and content creation

The days of spamming customers' inboxes with generic 'LIMITED TIME OFFER!!' emails are over.

We create eye-catching email campaigns for our clients, boosting open-rates with attractive subject lines and engaging content. Whether your business wants to share new products and brand news, welcome new subscribers, nurture leads, or promote an upcoming event, our email campaigns can help get the word out.

Our team of expert content writers can fill your email marketing campaigns with compelling, value-adding copy and powerful calls-to-action that drive traffic straight to your website. We can create simple drag-and-drop email templates for you to use or create tailored content from scratch.

Analytics and reporting

Want to know your email bounce rate? Open rate? The number of people who open your email and follow a link to your site? The percentage of those who then complete a transaction? Identify the customers most at risk of churn before they even know themselves?

With our powerful analytics tools, we produce reports that get to the heart of your user base's habits. Data-driven reporting informs our strategy that continuously experiments and adapts to gain the best results. We can use this data to provide a fully tailored email marketing service to our clients, driving conversions and boosting profits.

Email segmentation

Segmentation is the greatest strength of email marketing. As an email marketing agency, we're taking segmentation to the next level. We use AI-powered analytics to create data-driven segments that allow highly detailed personalisation in email marketing campaigns.

We can create segments based on demographics, engagement levels, and purchase history to ensure that strategy is closely personalised to your customers. Email segmentation can identify customers at risk of churn and hit them with alluring offers to win them back, send timely reminders to potential purchasers who have previously viewed products, or ensure the loyalty of repeat 'VIP' customers with the perfect post-purchase 'thank you' email.

A/B testing

Which punctuation mark in the subject line makes the difference between openers and non-openers? How does the time of day a campaign is sent out impact click-through?

With A/B testing we can get to know your audience better and figure out what really makes them tick. This data helps us optimise email marketing strategies to reach new customers and re-engage existing ones.

With our split-test email marketing tools, there's no more guesswork. Careful and strategic testing means that we can get to know your customers and deliver communications that we know will engage them.

Enjoy outside-the-box creativity

Email marketing might be one of the oldest forms of digital marketing, but that doesn't mean it has to be old-fashioned and stuffy.

At Viaduct Generation, we've never done things the normal way. From creative campaigns to outside-the-box ideas, we're all about coming up with new ways to boost your business with innovative marketing strategies.

Save time and money

Email marketing is one of the most cost-effective forms of digital marketing. Everyone in your email database is already interested in your brand and has signed up to hear from you. We take these interested people and turn them into paying, repeat customers to generate an impressive ROI for your business.

By using the email marketing services offered by Viaduct Generation, you can take all the hassle out of your strategy. We'll come up with the innovative ideas, create the campaigns, and finesse the execution to grow your customer base. It couldn't be easier.

Build a community

The people who have signed up to your mailing list want to learn more about your brand and products, receive exclusive offers, and always know about your business' latest sale or promotion.

We give the people what they want. By engaging with these potential or former customers via email we can build a loyal community of people who'll keep coming back to you again and again.

Increase brand awareness

With email newsletters and marketing campaigns, we can help you build your brand's reputation. With every touchpoint appearing consistent and on-brand, we design a seamless email marketing experience. Boost your brand awareness among future customers and promote loyalty among existing ones to ensure that people keep coming back again and again.

Personalise marketing

With email segmentation, we can personalise email marketing materials to different groups in your customer base. Instead of sending out generic communications, segmented email campaigns are able to drive triple the revenue per recipient (RPR) compared to unsegmented campaigns.

Let's Talk

Frequently Asked Questions

Isn't email marketing old news?

There's a common misconception that email marketing is dead, but this couldn't be more inaccurate. Email marketing remains one of the most cost-effective and consistent marketing strategies, especially for eCommerce businesses. With 99% of consumers checking their emails every single day, sending campaigns directly to their inbox is a highly effective way to reach people and drive sales. Unlike social media marketing which puts your marketing materials at the mercy of online algorithms, marketing via email delivers highly segmented and personalised materials straight to their intended recipients.

With the rise of online shopping driven by the pandemic, email marketing is more important than ever. Litmus' 2021 survey of marketers found that over 90% considered email marketing 'somewhat critical' to the success of their business, while 41% argued it is 'very critical' (up nearly 30% from pre-pandemic responses).

Why should my business use an agency for email marketing?

With our team of marketing experts and top-of-the-range email marketing software, Viaduct Generation can make your email campaigns a breeze. With as much or as little input as you want, our agency creates professionally-designed email templates for you to drag and drop content into, segments to better reach your audience, and campaigns to deliver value to your customers.

Our clients have seen sales and website visits skyrocket as a result of Viaduct Generation's email marketing strategies. Our results-driven strategies can help you attract new customers, re-engage lapsed purchasers, and build the reputation of your brand with emails that deliver unique value rather than cluttering users' inboxes. For us, email marketing isn't about spamming your email list, it's about creating genuine connections.

Can Viaduct Generation work with eCommerce platforms such as Shopify or WooCommerce?

Yes, our agency has extensive experience working with a range of eCommerce platforms for our clients. We can integrate our email marketing software with your online shop to provide seamless communications and high-powered data analytics.