Site Migrations

Thorough Backups

We'll take comprehensive backups of your old site for your peace of mind. Storing the website files safely and securely, we'll make sure there's no chance of data loss throughout the process.

Security Focused

We ensure total security while migrating your pages to the new server you'll be hosting them on. By using powerful data encryption for your website login details and permanently erasing them afterwards, we'll make sure that all your data is safe and secure.

SEO Focused

Search engine optimisation is at the heart of everything we do as a digital marketing and PR agency. When migrating your new website, we'll use SEO best practices to ensure great SEO performance. From making sure that your new site's pages are indexed by Google and other search engines to helping build a clear site architecture and hierarchy, we'll help search engines and organic traffic find your new site with ease. Migrations are also an opportunity to fix elements of SEO such as URL structure, internal links, or domain names; we'll work with you to give your SEO a refresher on the new site. 

Easy Data Transfer

Transferring a website to a new CMS can be a long and arduous process. We'll take the hassle out of your hands with our super easy data transfer capabilities, eliminating website downtime. By creating a detailed plan of your website, we'll ensure that all your content migrates effectively and smoothly. Working with our tried and tested website migration checklist, we'll make sure the migration goes without a hitch. 

Reliable Redirects

We'll ensure that all traffic to your old website redirects to the updated site on your new CMS provider. By setting up effective redirects for all URLs and internal links, we'll make sure that your website visitors enjoy a seamless experience without encountering 404 error pages. The redirects are also beneficial for SEO because a redirect from one URL to another preserves the SEO authority of your pages. We'll create a detailed map of redirects to ensure that all old pages redirect to a new site page. 

Sitemap Ppdate

If your CMS doesn't automatically offer a sitemap, we'll ensure that your sitemaps are updated and it's easy for Google to crawl your new URLs. 

URL structure revamp

We'll make sure that the new site's URLs are clean and well structured for an improved user experience and better SEO. Using clear words instead of gibberish combinations of letters and numbers is great for your SEO and a website migration is the perfect opportunity to implement this during the redirects. 

Rigorous Testing

We'll run tests of your website before and after the migration, analysing its SEO standing and using data from Google Analytics. In the post-launch website testing, we'll identify any remaining bugs and problems that need to be fixed so they can be tackled immediately. We'll also check that all redirects and internal links are working the way they should to provide a seamless user experience. 

Our client
says

Viaduct Generation has been a great fit for us. From the start, the relationship has been as important as the work. We felt that the team shared our excitement about the possibilities of SEO for FMIS and have always been willing to go the extra mile to help us build the basis of a long term relationship.

We accepted that SEO is a long term investment, but even within the first year we have seen an increase of over 100% in natural search traffic and clicks in our target areas.

John De Robeck, FMISSales and Partnerships Manager