Why Viaduct Generation
Viaduct Generation's email marketing services can help you boost traffic and conversions, build brand loyalty, and attract new audiences.
From small businesses in the UK to international eCommerce sites, email is a marketing tool that can provide powerful results and a hard-to-beat ROI. If you're looking for an agency with email marketing services, we're the one for you.
Email marketing can help your business:
- Increase sales to new customers
- Upsell to existing customers
- Build brand awareness
- Create loyalty and community
Email Automation
7 out of 10 shopping carts are abandoned before the user clicks 'buy'. Some people see this as a disappointment. We see it as an opportunity.
We build workflows that automate emails to be triggered by conditions such as a visitor browsing your products or adding something to their basket without checking out, drawing qualified leads back to your website. These retargeting emails have a high open rate and are an effective way to increase sales.
To build brand loyalty, we'll automate 'Thank You' emails to follow every purchase and even send customer winback emails to lapsed customers which can grow retention and profits and 25-95%.
There's no limit to the email automation we can offer. Want everyone in your database who bought a previous bestseller to receive an email announcing a new product line? Keen to offer a discount to everyone who has abandoned a cart of over a predetermined value? Interested in trialling a free shipping offer to all domestic customers who abandon their cart? We've got this.
Campaign copywriting and content creation
The days of spamming customers' inboxes with generic 'LIMITED TIME OFFER!!' emails are over.
We create eye-catching email campaigns for our clients, boosting open-rates with attractive subject lines and engaging content. Whether your business wants to share new products and brand news, welcome new subscribers, nurture leads, or promote an upcoming event, our email campaigns can help get the word out.
Our team of expert content writers can fill your email marketing campaigns with compelling, value-adding copy and powerful calls-to-action that drive traffic straight to your website. We can create simple drag-and-drop email templates for you to use or create tailored content from scratch.
Analytics and reporting
Want to know your email bounce rate? Open rate? The number of people who open your email and follow a link to your site? The percentage of those who then complete a transaction? Identify the customers most at risk of churn before they even know themselves?
With our powerful analytics tools, we produce reports that get to the heart of your user base's habits. Data-driven reporting informs our strategy that continuously experiments and adapts to gain the best results. We can use this data to provide a fully tailored email marketing service to our clients, driving conversions and boosting profits.
Email segmentation
Segmentation is the greatest strength of email marketing. As an email marketing agency, we're taking segmentation to the next level. We use AI-powered analytics to create data-driven segments that allow highly detailed personalisation in email marketing campaigns.
We can create segments based on demographics, engagement levels, and purchase history to ensure that strategy is closely personalised to your customers. Email segmentation can identify customers at risk of churn and hit them with alluring offers to win them back, send timely reminders to potential purchasers who have previously viewed products, or ensure the loyalty of repeat 'VIP' customers with the perfect post-purchase 'thank you' email.
A/B testing
Which punctuation mark in the subject line makes the difference between openers and non-openers? How does the time of day a campaign is sent out impact click-through?
With A/B testing we can get to know your audience better and figure out what really makes them tick. This data helps us optimise email marketing strategies to reach new customers and re-engage existing ones.
With our split-test email marketing tools, there's no more guesswork. Careful and strategic testing means that we can get to know your customers and deliver communications that we know will engage them.