Careers

Events

FAQ

020 3633 2653

Free Audit

x
x
    Questions
  • FAQ
x

Careers

Join the tribe

Viaduct Generation believes that creativity breeds innovation. This drives our dedication to diversifying digital spaces by supporting local communities. We do this by using SEO expertise to amplify the platforms of Black, POC and progressive businesses.

  • SEO Intern

    Interested in joining VG? Take a look at our latest posting: SEO Intern What you’ll be doing: - Managing and creating content for our social media channels (LinkedIn, Twitter, Instagram and Youtube) - Researching and collating our annual industry report - Supporting client delivery teams across content and digital PR - Contributing towards our lead generation strategy Who you are: - You’re a strong and clear communicator - You’re passionate about learning more about agency processes - You’re keen to make an impact - You can handle several projects simultaneously - You’re a team player, ready to go the extra mile - You have copywriting experience (a plus) - You have knowledge of SEO (a plus) What you can expect: - You will be managed by VG CEO, Fabio Embaló - A thorough onboarding process so that you can get up to speed as quickly as possible - Touchpoints with various team members - We are mainly remote team that meets up on a monthly basis in London - End of internship bonus dependent on performance

    Apply Now

Events

Meet us, join us, connect with us

Join us, along with our clients and partners, at the following events: 

[Online] Get to know Viaduct Generation: A look inside our SEO Agency

So, you know you want to invest in SEO but you're unsure as to where? Maybe you're in the process of comparing different agencies? Or perhaps, you want to better understand the value that an SEO agency can bring you?

In this interactive workshop, get to know the Viaduct Generation team up close and personal and learn what it's like to be one of our clients.

We'll talk you through the entire process, from discovery to onboarding and how we report back to you on performance.

Here's what you can expect from the workshop:

✅ Assess whether Viaduct Generation is the right agency for you

✅ Understand our onboarding process

✅ Gain insights into our different SEO departments (Technical 🛠, Content 📝, Digital PR 🗞 and more)

Available on-demand! 

Tickets & Info

[On-demand] Lunchtime Learning: SEO & PPC - When 2 Become 1 (brilliant marketing strategy)

Lunchtime Learning: SEO & PPC - When 2 Become 1 (brilliant marketing strategy)

What if you could combine your knowledge of both disciplines to make your marketing budget go further 🤔

In this express lunchtime session, we discuss:

  • How complementary SEO & PPC strategies can make your marketing budget go further
  • How to apply knowledge gained from PPC campaigns to help support your SEO efforts
  • How to convince your budget holder to invest in both SEO and PPC

We're joined by the formidable Anu Adegbola, founder of PPC Live UK, in conversation with Fabio Embaló, CEO and co-founder of Viaduct Generation.

This is available on-demand. 

Tickets & Info

Our Partners

Professional Partnerships

We feel privileged to work alongside and collaborate with our incredible partners who help us further our mission to support underrepresented businesses optimise their search rankings. 

Anti-Slavery International

Anti-Slavery International

Charity

Together with local organisations they work to secure the freedom of those affected by slavery and press for effective implementation of laws against slavery.

Visit Website
Camfed

Camfed

Charity

Through a gold-standard system of accountability to the young people and communities they serve, they have created a model that radically improves girls’ prospects of becoming independent, influential women.

Visit Website
Frontline AIDS

Frontline AIDS

Charity

Frontline AIDS have been on the frontline of the world’s prevention and treatment of HIV and AIDS since 1993. Their work supports marginalised communities in raising their voices and fighting for their fundamental human rights.

Visit Website
Searchmetrics

Searchmetrics

Search Marketing

Searchmetrics provide software and services that deliver data and insights that enable marketers to reach their SEO and Content Marketing goals.

Visit Website
Wakuda

Wakuda

eCommerce

Wakuda is an online marketplace for shoppers of all backgrounds to discover and purchase from over 300 amazing UK black owned businesses and creative talents.

Visit Website
Yodel Mobile

Yodel Mobile

App Development

Yodel Mobile is the global leading mobile app marketing agency. They create award-winning, bespoke app-marketing programmes to launch and scale mobile apps.

Visit Website

Your SEO Experts

Meet the team

Meet the Viaduct Generation leadership team. They collectively combine their backgrounds in SEO, Marketing and Business Development to further our mission to diversify digital spaces.

Fabio Embalo

Leadership

Fabio Embalo

Co-founder and Chief Executive Officer

LinkedIn

Fabio EmbaloCo-founder and Chief Executive Officer

Fabio is a Spanish-born digital marketer, who contributes his international mindset to his day-to-day role as an SEO expert.

As a polyglot fluent in 6 languages, his expansive perspective and cultural pool helps him form well-rounded marketing strategies. With experience in start-ups, SME and Enterprise businesses, he is armed to the teeth with actionable insights.

As a passionate father, he is driven by the love of his family, community and the idea of creating equity around them.

Fabio Embalo, Co-founder and Chief Executive Officer
Duray Pretorius

Leadership

Duray Pretorius

Co-founder and Chief Revenue Officer

LinkedIn

Duray PretoriusCo-founder and Chief Revenue Officer

Duray is a South-African, natural-born entrepreneur whose role as a salesman is driven by his passion for supporting people. He has solid experience in business development and has helped scale a start-up to a million pound business. After work hours, you can find him feeding his community-minded values through networking, team sports and academic study.

Duray Pretorius, Co-founder and Chief Revenue Officer
Noémie El-Maawiy

Leadership

Noémie El-Maawiy

Head of Marketing

LinkedIn

Noémie El-MaawiyHead of Marketing

Noémie is a French-born marketer, specialising in Events and Communications.  Her passion lies in creating inclusive cultures in the workplace and communicating the needs of the wider community.

Co-founder of ‘A Bold Talk’, a community supporting the advancement of women in the workplace, Noémie is a strong advocate for underrepresented voices and driving social change.

Noémie El-Maawiy, Head of Marketing
Daniel Davies

Leadership

Daniel Davies

Head of Content

LinkedIn

Daniel DaviesHead of Content

As Head of Content at VG, much of Daniel's day-to-day responsibilities are strategy-focussed. As a graduate of English, he has always had an obsession with the power of words. After accumulating substantial experience in both B2B and B2C marketing positions, Daniel decided to specialise in what he does best - working with clients to create engaging, results-driven content.

At Viaduct Generation, he combines his three main passions: writing, technology, and enacting community-focused, positive change. When not behind a computer screen, Daniel enjoys reading, exercising, learning languages, and exploring what his home city of London (and the rest of the world) has to offer.

Daniel Davies, Head of Content
Francesco

he/him

Francesco

Email Marketing Executive

FrancescoEmail Marketing Executive

Francesco is an energetic and motivated International Business Management graduate from Oxford Brookes University with a passion for the Marketing Industry.

He’s originally from Italy but has been living in the UK for the past 8 years. His current role as an Email Marketing Executive at VG has allowed him to develop valuable skills such as problem-solving, teamwork and communication.

Fun fact: People tell Francesco he looks like Nick Jonas but don’t ask him to sing, it's not a good idea.

Favourite moment so far at VG: “Meeting the team for the first time was definitely my favourite moment at VG so far!”

Francesco, Email Marketing Executive
Lauren

she/her

Lauren

Marketing Executive

LaurenMarketing Executive

Lauren has just completed an apprenticeship at Homes for Lambeth, doing Resident Engagement and Communications. She found her passion for digital marketing through that job role and decided to pursue it even further here at VG. 

She works as a PR Executive, where she ideates and creates PR Campaigns and email outreaches. Lauren has only just started and already feels like such a big part of the team, she aspires to grow and be challenged here at VG so that she can be very successful in her role.

Fun fact: Lauren participated in the Jack Petchey Speak Out Challenge and placed third in the whole of Southwark for her 'Makeup as a Mask' Speech. She spoke about her experience with learning how to love herself without makeup and inspired a range of young women.

Favourite moment so far at VG: “It would be getting to know everyone in the company.” 

Lauren, Marketing Executive
Nuria

she/her

Nuria

Project Manager

NuriaProject Manager

Nuria completed a Masters in Arts and Lifestyle Journalism at UAL’s London College of Communication and was freelancing as a journalist until she joined VG as a Content Executive. She has now progressed internally as a Project Manager and will be working more closely with clients to make sure we hit the goals set in the strategy.

Fun fact: She has a background in performing arts. 

Nuria, Project Manager
Rebecca

she/her

Rebecca

SEO Content Manager

RebeccaSEO Content Manager

Rebecca joined Viaduct Generation at the end of 2021 after finishing a master’s degree in arts and lifestyle journalism at University of the Arts London. She has worked as a commissioning editor at London-based 23 Magazine as well as doing social media marketing for a charity and a peer-reviewed academic journal.

Fun fact: She loves rollerblading and cooking.

Favourite moment so far at VG: “My favourite moment at Viaduct Generation so far was attending the Brighton SEO conference and learning from some of the world’s top SEO experts.” 

Rebecca, SEO Content Manager
Scott

he/him

Scott

Content Executive

ScottContent Executive

Scott has always loved writing, having studied English at the University of Southampton. After graduating, he began writing as a freelancer, building his portfolio and gaining experience writing for many different companies.

Scott is a content executive at VG, writing for a range of different clients and curating their content to help them succeed in the SERPs. Having almost been at VG for a year now, the feeling of working for such a special, mission-led company that aligns with his own passions and beliefs has far from worn off.

Scott, Content Executive
Sophie

they/them

Sophie

Content Executive

SophieContent Executive

Sophie has a background in freelance journalism and joined VG as they saw it as a great opportunity to further grow their skills as a B2B and B2C content writer. In their role as a Content Executive, they’ve used their passion for writing to help underrepresented founders tell their story and build their businesses.

Favourite moment at VG: “I’m really excited to be joining VG, a company that not only preaches diversity and inclusion but clearly practices it in everything they do.” 

Sophie, Content Executive

Our Mission

Our work goes beyond us

Our vision was forged in the fires of social unrest in 2020, and is animated by the spirit of equity.

We are building a legacy

In an age where the physical and digital worlds continue to merge, it’s our collective responsibility to ensure future generations can occupy inclusive digital spaces. We can begin creating this reality by harnessing and sharing powerful technologies that will allow us to creatively prime these spaces, today.

We believe in the power of data and the spirit of people. By bridging both using trailblazing technologies, we support the commercial growth of ideas, people and their stories. Amplifying our stories today will drive change for generations to come.  

Our Services

We use the transformational power of SEO to support the online growth of Black, POC and Allied businesses. Check out our services to see how we can help you with search engine optimisation, content marketing and technical SEO support.

Our Community

We’re committed to dedicating our platform to amplify the voices of Black, POC and Allies businesses - find out more how we’re doing this.  For us, profits are nothing without purpose - which is why we donate up to 5% of our annual contract revenue to charities and community initiatives.

Viaduct Generation

We're on a mission to diversify digital

Viaduct Generation is a dynamic, independent SEO agency supporting the online growth of underrepresented businesses. Let us help you boost your profile, increase your website traffic and drive sales with the transformational power of SEO. We’re committed to sharing our expertise through our digital services to support the ambitious growth of our clients.