Glossary Term

Backlinks

Backlinks are links strategically placed in a text to guide the user to our website. The goal of backlinks is to amplify online traffic and to improve a website's organic SERPs. The more high quality backlinks we generate, a better organic ranking will get for our site.

There are two types of backlinks known:

• Follow: normal links that have authority and guide bots to these sites.
• Unfollow: these links basically say to the search engines the will to guide users to that link, but the search engine really does not need to visit it since the webmaster does not want to give it further authority.

In the SEO world, search engines will for sure rank follow backlinks better than the unfollow ones, and Google has so far established more than 170 factors classify them, two of the most important ones being:

• Content quality
• Number of backlinks received.

Although a link building strategy is commonly used nowadays because of the difficulty of ranking on search engines just by using keywords. However, special care must be taken when using a link building technique so as not ending up in a ‘black hat’ tactic which Google will identify and, as a consequence, it will affect our site, its traffic and even its conversions.